When you submit a search query in any search engine, it is referred to as a ‘natural search. ‘ These will appear down the left-hand side of the page as what is generated naturally. The ones on the top or right of the page are either paid, i.e. sponsored results that have nothing to do with SEO optimisation, and will be covered in detail under “Paid Search Marketing.”
Our SEO services are designed to promote your web pages to get a higher position in the natural search results so that more potential customers can find you. It is essential because it increases the likelihood of a customer clicking on your link instead of your competitors.
Ranking in the top spots of any search engine has significant benefits. More appearances equal more clicks, which means more people visiting your website. More visitors usually result in more sales, which is how you will ultimately earn the higher profits you desire.
Search engine optimisation is the most sustainable way of getting targeted traffic to your site. More importantly, it is measurable because you can regularly find out where you rank based on specific keywords. You can build brand awareness and measure your web traffic through SEO campaigns and ‘paid search’ traffic to help you generate the needed traffic. However, only a well-developed SEO system will help you maintain long-term results that you can use repeatedly to get the SERPs (search engine ranking positions) you’re looking for. Contact us.
So, what does SEO involve?
Various methods can be used to optimise a website. AA combination of on-page and off-page optimisation is required to form the perfect balance between what is on the pages and what is going on ‘behind the scenes’.
To simplify,-page optimization is about improving the page, which includes updating the content and adding more descriptive meta-tags. Then, optimisation pertains to the inbound links, backlinks, and directory submissions.
SEO is a very competitive; every website page needs to be individually analysed. The only way to rank high for all of your products and services is for each page to be comprehensively tailored so that you can stay competitive within your niche.
Search engines look at every page uniquely and compare it to the other websites within the same field of those particular keywords and niches. Those that have the most meta-tags and the best off-page optimisation get the prize!